Allison Eve Zell


Webby award-winning XD Content Strategist | Designer | Curator | Creator with a critically-acclaimed background in theater & film. Devoted to creating meaningful experiences. The XD principle, to center work on the needs & tastes of those who will experience it, is the foundation of all my content efforts, be it for a brand, on a digital product, in a museum, on television, on stage, or some combination therein.

My background is in writing, editing & directing for the stage & screen(s). Some of this work was anthologized in books of plays & about theater, presented by The Lincoln Center Directors Lab, The Public Theater, premiered at The Tribeca Film Festival, broadcast on network as well as cable television, & is on permanent display at The 9/11 Memorial Museum.

A lifelong learner, these classes inform my recent work:

  • Creative Code (Zach Lieberman)
  • Physical Computing (Dustyn Roberts)
  • Online Communities (Kristen Taylor)
  • Interactive TV (Shawn Van Every)


Senior Content Strategist

Freelance, New York, NY

Senior Content Strategist

Publicis Worldwide, North America, New York, NY

Senior Content Strategist

Droga5, New York, NY

Content Strategist

SapientNitro, New York, NY

Content Strategist

Razorfish, New York, NY


Masters in Professional Studies

ITP @ NYU, New York

BA in Independent Studies

Vassar College,

MFA in Directing

DePaul University, Chicago, IL


Best Content Hub The Native Creatives

My role on the design of Cadillac’s content site: content lead.

Webby Award: People’s Voice The Webby Awards

My role on Morgan Stanley website redesign: content lead.

Punditry Forbes Magazine

Quoted about "Scent Decorator," an interactive by AirWick to match your moods with scents. My role: content lead.

Core 77 Design Award: Built Environment Core 77

My role in the design in The 9/11 Memorial Museum: developed voice and audio in the historical exhibition called “Events of the Day.”

Punditry The New York Times

My role on the critically acclaimed production: writer | director.


  • The 911 Memorial Museum
  • Morgan Stanley
  • Citibank
  • Prudential
  • Proctor & Gamble
  • Cadillac
  • Toyota
  • The Ford Motor Company
  • The BBC
  • Showtime
  • The NYSF Public Theater
  • The Tribeca Film Festival
  • Lincoln Center Directors Lab